ATEEZ are so good, they’re ‘BAD’ in new MV

By Narelle | June 28, 2026

ATEEZ have never been a group afraid to embrace intensity, but “BAD” takes that confidence and pushes it into darker, bolder territory. As the explosive title track from GOLDEN HOUR : Part.5, the music video delivers a cinematic experience that feels both dangerous and irresistibly stylish, perfectly matching the song’s pulsating Brazilian funk-inspired production and aggressive electronic beats.

From the opening seconds, “BAD” grabs your attention with striking visuals drenched in deep reds, neon lighting and gritty urban aesthetics. Every frame feels meticulously crafted, creating an atmosphere where chaos and confidence exist side by side. Rather than relying on elaborate storytelling, the video thrives on attitude, allowing the members’ charisma to become the narrative.

ATEEZ – ‘BAD’

Performance has always been ATEEZ’s greatest weapon, and they once again prove why they remain one of K-pop’s most captivating live acts. The choreography is sharp, commanding and full of explosive power, balancing precision with the group’s signature theatricality. Every member owns the camera, but the collective chemistry is what truly elevates the performance. Their synchronisation is flawless, while each member still manages to inject their own personality into every movement. (Did anyone else get mesmerised by San’s chest pumps???)

Vocally, “BAD” leans into a darker, more rhythmic delivery than some of the group’s previous title tracks. The rap verses cut through the heavy bass with confidence, while the vocal lines provide just enough melody to keep the track dynamic without softening its aggressive edge. The chorus is designed to be hypnotic rather than melodic, embracing repetition to create a hook that lingers long after the song ends.

Visually, the styling deserves particular praise. The combination of sleek tailoring, streetwear influences and bold accessories perfectly complements the song’s rebellious energy. Every costume change reinforces the group’s powerful image without ever feeling overdone, while the lighting and camera work constantly build tension and momentum.

What makes “BAD” particularly effective is its commitment to a single mood. Rather than jumping between multiple concepts, ATEEZ fully immerse themselves in a world built on confidence, temptation and unapologetic swagger. The result is a music video that feels cohesive from beginning to end, allowing the members’ stage presence to remain the undisputed focal point.

While some listeners may find the repetitive hook a little polarising, there’s no denying the song’s impact when paired with the visuals. The production, choreography and cinematography combine to create an experience that’s impossible to ignore, showcasing another evolution in ATEEZ’s ever-expanding catalogue.

With “BAD,” ATEEZ once again demonstrate why they continue to stand at the forefront of performance-driven K-pop. It’s bold, stylish and unapologetically confident—a music video that doesn’t ask for your attention but demands it.

What do you think of ATEEZ’s ‘BAD’ release? Let us know your thoughts in the comments below.

Written and edited by Narelle